About us

This is a veteran owned company. I design handcrafted Italian shoes. All authentic Italian leather. They come directly from Le Marche district. I have been doing different types of art since the 1990s. Designing is something that just resignates with me. These amazing items are 100% with it. 

A little about me-

I came back from Afghanistan carrying more than I knew how to unpack. The Army had given me purpose, structure, identity—and when PTSD took all of that away, I didn't know who I was anymore.

For years, I let it consume me. I isolated. I spiraled. I reached a point where ending it felt like the only way out.

But something pulled me back. Maybe it was stubbornness. Maybe it was something bigger. Whatever it was, it gave me one more chance—and I knew I had to do something different with it.

I turned to the only thing that made sense: creating. Designing became my way of processing pain I couldn't put into words. Every brand I build now carries that same intention—to help others find clarity when everything feels chaotic, to turn struggle into something meaningful.

I specialize in brand design because I understand what it means to rebuild your identity from the ground up. Whether you're launching something new or redefining who you are, I bring that same level of intentionality to every project. Your brand should tell a story worth telling.

FreeWill Design isn't just a business. It's proof that we can rebuild. That our darkest chapters can fuel our greatest work.

Let's build something that matters.